Self-driving cars are approaching us quickly. Google, Apple, and traditional automakers are racing to bring self-driving cars to us by 2020. Imagine a large fleet of self driving cars under the coordination of a Uber-like system. Whenever you need car service, you just tap your phone and get into a car in a few minutes. And it will be much cheaper than Uber because of no driver. If you agree, the system can also let people with similar route to carpool with you, which will push the service fee even lower. When such a system comes alive, why do I need to own a car? Therefore, some futurists are predicting the end of car ownership. Continue reading
Cheetah, the world’s fastest land animal, can reach the top speed of 64 miles per hour. But Cheetahs spend a large percentage of their day resting or sleeping, sometimes up to 16 or 18 hours over a 24-hour period. Your mighty cars can run much faster but also rest longer, usually 22 to 23 hours a day, right? What a waste!
Sharing is usually a very effective way for utility maximization. We do have several ways to share cars, for example car rental, taxi, Uber, shuttle and bus, carpool, etc. First of all, shuttle and bus service is cheap and is also great to reduce the terrible traffic in big cities. Unfortunately, they are not flexible and you often have to take much longer time to arrive at the destination. For personalized service, one will go with car rental, taxi, or Uber. Continue reading