Professor Clayton Christensen’s theory of disruptive innovation has been enjoying a huge success on examining low-end disruptions and new-market disruptions. But it had recently met difficulties to explaining high-end disruptions such as iPhone and Telsa. In fact, technologies that starts from high-end market and then reaches mainstream market are not new. Thomas Edison did it more than 100 years ago.
So did only the rich (and cow boys/girls) ride the horses after Henry Ford invented the Model T. Today, Elon Musk does it again!
Tomorrow, only few can afford driving a car when self driving cars take the mainstream market.